Tomatocore and europecore: These are the hashtags that are trending on TikTok at the moment. What? Maxi sunglasses, flared skirts, capris, scarves, pearls and many colors: in short, italian style of the 50s. And the lens through which the Americans see us.
From a cultural (and sentimental) standpoint, we are confronted with an aesthetic that frames the desire of the stars and the striped ones to escape to Europe (and Italy in particular) to follow #europecore thrills and trends. So the cabinets are open for light and colorful dresses, lace, ruffles and silks from the Amalfi coast and the sweet life.
What is tomatocore style
Tomatokor and Europokor. Two words that refer to the romanticization of the wardrobe. In other words, ultra-feminine and a bit stereotypical. The characteristics of this style actually have very little to do with the Italian fashion of the 1920s. It’s all one big dream dancing to fluttering skirts and high heelsthis short hairpin “kitten” made famous by Audrey Hepburn.
The Mediterranean wind of the summer of the 50s and 60s speaks. And the difference between “Europecore” and “Tomatocore” is that “Tomato” compared to “Europe” also takes into account the vintage look of the French Riviera or Ibiza.
Influences and models: from Sophia Loren to Monica Bellucci
#tomatocore and #europecore inspirations? These are the Italian divas of the 50s, from Sophia Loren to Gina Lollobrigida.. And, returning to today, the same mood is defined by the gaze of Monica Belucci or Penelope Cruz.
It’s a return to the slow life between a plate of spaghetti with tomato sauce and clothes in the sun. And then the bodices, emphasizing the waist, and puffy skirts. And colors: red, white, green, blue, cream, pink, yellow. Cinematic performance. Which, like on the big screen, reveals itself to dreams and illusions, traveling around the peninsula on a Vespa with a scarf around his neck.