Tom Brady is widely considered the greatest NFL quarterback of all time, but he may also be the GOAT of the watch collecting world.

The retired football star, who played two decades with the New England Patriots and finally two years with the Tampa Bay Buccaneers, was spotted wearing some impressive (and pricey) wrist candy this year .

Collecting watches has become a hobby for Brady. The seven-time Super Bowl champion was named an IWC ambassador in 2019 and owns at least 20 of the brand’s timepieces. He purchased a GST automatic siren in 2002 and later purchased a Navitimer, Top Gun Miramar and Portugieser. However, his collection seems to have grown exponentially over the past year.

The watch on Brady’s wrist is no longer just IWC. The 46-year-old has recently launched a series of pieces that are coveted by watch industry heavyweights, from vintage Rolex Daytonas to six-figure Richard Milles to ultra-rare Patek Philippes. With a keen eye for quality timepieces, Brady is building a collection that may one day become as legendary as his long throws.

Here are the best Brady watch flexes of 2023.