What does Michael Jordan’s son have to do with the Knicks legend?

Michael Jordan elevated his last name to an adjective for high-level athletes. Air Jordan is now one of the most successful sneaker lines, and as a result, Jordan athletes represent some of the top talent in the world. The first NBA professional MJ to be selected as an ambassador was Carmelo Anthony. Now, decades later, Michael Jordan’s son is furthering the connection between the Jordan Brand and the New York Knicks legend.

Marcus Jordan and Carmelo Anthony recently welcomed the Jordan Air Ship and Awake NY partnership. MJ’s son shared the latest release from Awake NY’s collaboration with Jordan Air Ship on his retail boutique’s official Instagram page. The post also featured a photo of Carmelo Anthony on a third slide. Melo wore a hoodie featuring the Jordan and Awake collaboration logo. The training joggers Melo is wearing in the photo are also from the same collection.

“@Jumpman23 Air Ship x @AwakeNewYorkClothing… ‘University Red’… Men’s clothing and footwear will be available in store from 12 noon on Wednesday 3rd March 2013 only. ” Read the title of the post.

Anthony signed his original shoe contract in 2003. The contract will earn him $3.5 million per year for the next six years. His first signature shoe with Jordan was released in 2004 and was named the Jordan Melo 1.5. But the company discontinued its signature shoe line in 2017. The last shoe in the Melo shoe series is the Jordan Melo M13. Although his shoes are relatively unpopular, some of his most popular shoes have a soft spot among sneakerheads.

Awake’s collaboration with Jordan Airship continues this line of thinking, featuring Melo as the line’s primary ambassador in a short film.

More information on the Awake NY x Jordan Air Ship

The Awake NY x Jordan Air Ship marks a celebration of basketball heritage and New York City’s deep connection to Jordan Brand. Bruce Kilgore originally designed the Air Ship sneaker in 1984. Michael Jordan even wore Air Ship sneakers during the Chicago Bulls’ preseason games. Now, a collaboration with Awake NY pays homage to Jordan’s early days.

The sneaker is available in two colorways, including “University Red” and “Midnight Navy.” Other key features of the sneaker include a crisp white leather upper that serves as a canvas for the design. In addition, the shoe also features Awake NY’s “A” stitching and Nike’s signature logo. Additionally, one shoe has Nike Air printed on the heel, while the other shoe has Awake NY printed on the heel.

After the shoe was released on March 9, 2024, it attracted a lot of attention from sneaker enthusiasts. Meanwhile, a wider release will take place on March 11th via Nike.com and select retailers. The shoe was set to retail for $150, but due to the limited availability and hype surrounding the collaboration, the shoes sold out quickly.

It is worth mentioning that in addition to sneakers, this cooperation also brings other products such as varsity jackets, hats, training jogging pants, and casual shirts. If you get a chance to try out any of the products from this collaboration, let us know what you think of this new collection!