On an Instagram profile with nearly 30 million followers Versace only selected stories and iconic characters golden jellyfish. TO two weeks after the acquisition of Capri Holdings, company that owns an Italian house from the USA Tapestry Inc.the brand is getting ready new social program which will debut on Thursday 23 August. According to Versace, the new format “magazine style” which will be implemented for the presentation of the autumn campaign for the collection of the 2023 collection, will serve as improve home storytellingto make Versace’s editorial style even more coherent and consistent.
Some photos of the campaign have already been published, black and white shots were taken by the duo. Mert and Marcus an image on a white background of some of the industry’s most famous faces – Gigi Hadid, Anok Yai, Angelina Kendall and Carolina Spakowski. According to a small preview posted on the Instagram profile Donatella VersaceAlso Irina Shayk participated in filming. “Our latest campaign celebrates everything I love about Versace” – says the signature to the post designer. “Power, tailoring, attitude. On set, the models seemed strong, strong-willed and ferocious, which is exactly how you should feel when you wear Versace.”
Deleting all content on your social page simple practice for brands facing impressive rebranding, but for Versace, acquired by Capri Holdings in 2018, this is a first. Saint Laurent AND Balenciaga these are the most famous cases, but the most recent is added to these Burberryafter the appointment of a new creative director, Daniel Lee, and then Bottega Venetawho instead chose to completely deactivate his profile, replacing it with a digital magazine.