Beauty trends, black-owned brands to know

Today a brand acquires greater significance also on the basis of its founder, who forms an integral part of its image. The person or team behind a brand gives consumers more information about its politics and philosophy, but also about the products. For this reason know those black-owned in the beauty sector it means personally supporting companies that want to stand out from the traditional panorama, with a proposal inclusive as regards colours, textures and communication, which really wants to respond to everyone’s needs in terms of complexion, skin and hair, without making anyone feel out of the market. The best known in this sense are certainly those of Alicia Keys and above all of Rihanna, the first celebrity to launch her own beauty brand, effectively revolutionizing the sector.

Not just Fenty and Keys: the black-owned brands to discover and try

But there aren’t just VIPs, the world of beauty is dotted with businesswomen and entrepreneurs who are making a difference, such as Danessa Myricks and Pat McGrath: this is the time to get to know some of the black-owned brands also available in Italyto try now to discover a different and more interesting way of conceiving beauty.

Juvia’s Place

Chichi Eburu is a Nigerian entrepreneur who with the brand Juvia’s Place wanted to offer something truly inclusive, which was also aimed at those with dark and very dark skin, often excluded from the market. Now famous in the United States, it is available with some references on Amazon Italy but it is still possible to buy it also on the official website. The brand has now “split in two”: there is also Juvia’s Skin, dedicated to skin care.

Honey

Monique Rodriguez’s obsession with hair care convinced her to found Honey, eco-bio brand focused on haircare for curly hair. The brand, thanks to important funding, now has ten collections, also expanding to skin care and is by far one of the most loved in the green sector.

Beauty Bakery

A project that has become a company that focuses on inclusive colors, super resistant lipsticks and above all irresistible packaging, just like a pastry: Beauty Bakeryalso loved by Cardi B, is available from Douglas.

Maya Njie Perfumes

From Sweden to London, for a varied background, told through an artistic perfumery brand to be discovered: Maya Njie he has mixed his roots and his artistic studies giving life to very particular fragrances, poised between synthetic and natural molecules to make his world even more varied.

Briogeo

Nancy Twine founded Briogeo in her kitchen: the ingredients for hair care are natural and genuine, like a grandmother’s recipe. Perfect for curly hair and for those with particular scalp problems and looking for something delicate but effective.

Buttah

If your skin is thirsty or undernourished, this is the brand for you: as the name suggests, Buttah refers to the richness of butter, in this case of shea, to make it soft and velvety.

Man Beauty

It is definitely one of the makeup brands of the moment Man Beauty (I know law omatruly inclusive. An example? The foundation is available in 51 shades, but the product to try is the mascara.

Shea Moisture

It is certainly one of the most famous curly hair care brands Shea Moisture: today it is part of the Unilever group but its roots are African. The inspiration comes from Sierra Leonean Sofi Tucker, who since the early 1900s has been selling shea butter-based hair preparations. Her nephew Richelieu Dennis and her mother Mary together with Nyema Tubman, Liberians, founded the company in Harlem in 1991, building an empire.

LYS Beauty

Average price and very high quality, topped off with now iconic triangle-shaped packaging: LYS Beauty it is the (vegan) brand that makeup addicts must absolutely try for the innovativeness of the formulas.