Do you know when you get used to listening to whatsapp audio at 1.5 speed and then you listen to it at normal speed and it seems very slow to you? Well, the same can happen with music. Try listening to A-ha’s “Take On me” in an up-tempo version, with a more shrill voice and a partially distorted up-tempo rhythm, it could be a point of no return.. On TikTok, the hashtag #speedup has 18 billion views and belongs to Gen Z’s latest obsession.. Spotify even has a playlist for those who want to live with heart palpitations in keeping with our neurotic lifestyle. In a world where everything is hectic, it seems like the music has to adapt too.
By now, there is an accelerated version of every hit, from hits from the 80s to the latest release, from Jennifer Lopez’s “On the Floor” to Lana Del Rey’s “Yes to Heaven”, who also directly released an accelerated version. from the single to meet the trend. You know Wednesday Addams’ viral ballet on TikTok, the moves were done in a sped up version of Lady Gaga’s “Bloody Mary”, a song released in 2011 but made a comeback that way. “We used to use club remixes to diversify the availability of the record,” explained Billboard Nima Nasseri, Global Head of A&R at Universal Music Group: “The goal was to bring the focus back to the main release. Now people recognize the main version by the accelerated or slowed down.. Instead of spending $50,000 on a great DJ remix, you’re spending relatively little money on faster performances and making a lot more profit.”
Lana Del Rey
In accordance with Guardian this trend is not new and has its roots in nightcore, a name first used in 2001 for a school project by Norwegian DJ duo Thomas S. Nielsen Fiction and Steffen Oyal Söderholm. According to the two artists, this means “we’re at midnight, so you’ll be dancing all night.” The school composed an original song with shrill voices and an electric shock rate of 170 beats per minute. “We only received a C+ for our piece, so we decided to make an entire album using this technique,” they recently said. The newspaper “New York Times. The album got him an A.
Nielsen and Soderholm don’t work in the music industry today, but their songs can be found on YouTube, and nightcore remained online until it appeared on TikTok in a new form. Second Billboard one of the strengths of TikTok is that it allows users to experiment with songs.thus engaging fans and encouraging creativity. “From consumer surveys, we see how much Generation Z wants to actively participate in music,” notes Tatiana Chirisano, an analyst at MIDiA Research, “they are not just listening and passively consuming; they make their own videos, remix the song.” And between nostalgia for the past and a dizzying rush to the future, the heartbeats in the accelerated version are the perfect embodiment of the spirit of the times.