Cannes watching the Lions in two weeks YouTube has released its ranking of the 10 most popular video ads globally from June 2022 to May 2023.
If in first place comes the activation of Netflix on the occasion of the launch of the series ‘Wednesday’, in which the hand is seen walking through the streets of New York to the amazement of passers-by (39 million views), in eighth place also Italy Paolo Bulgari present with film ‘Unexpected Wonders’ directed by and starring Sorrentino Anne Hathaway and Zendaya (9.3 million views).
“Through its wealth of creative formats, the Cannes Ad Leaderboard shows us how YouTube doesn’t frame brands in pre-determined formats. “There is incredible diversity in cultural and generational representation as well as production style and storytelling approach,” said Sunny Kwok, creative director of Creative Works US.
Below are the standings, click here instead to watch the video.
1) NetflixThing release on Wednesday in New York (USA)
2) Telecom EgyptV Summer Campaign 2022 – Akram Hosny (Egypt)
3) Apple, Introducing the iPhone 14 Pro | Apple (USA)
4) Maximum, The Last of Us | Official Trailer (USA)
5) Qatar AirwaysChampions – Qatar Airways Official FIFA World Cup Song Featuring DJ Roz & Cheb Khaled (Qatar)
6) SAMSUNGGalaxy S23 Ultra: Official introduction film (South Korea)
7) orange egyptOrange Egypt World Cup 2022 Campaign – Football Junkies (Egypt)
8) BulgarianBulgari Unexpected Wonders – a film by Paolo Sorrentino (Italy)
9) PeacockKevin Hart can’t stop attacking ‘older’ celebrities #shorts (USA)
10) Burger KingWhopper Whopper (Extended) (USA)