Rihanna no longer CEO Savage X Fenty, the lingerie company founded by the star in 2018, whose investors also include investors LVMH and Marcy Venture Partners Jay-Z. This role will be taken over by the former CEO of Anthropologie Group. Hillary Super, while Riri will retain the leadership role of Executive Chairman to ensure a smooth transition between the two businesswomen. The founder of the brand herself confirmed the unexpected news and told Vogue Business:
“It was great to see our vision for the Savage X Fenty have had such an incredible impact on the industry over the past five years. For us, this is just the beginning, and we will continue to expand in such a way as to always be in touch with the consumer. I am very grateful and delighted to welcome Hillary Super as our new CEO – she is a strong leader and is determined to take the business to the next level.”
“I am thrilled to be joining the Savage X Fenty family. The brand is a major lingerie and apparel brand and its unwavering commitment to celebrating inclusion and courage is inspiring.”
Said Super, commenting on the new work and emphasizing how from the very beginning, Savage X Fenty stands out for its focus on inclusivity in sizes and colors, growing in popularity with its annual fashion shows, true crowded events that include music, dance and fashion. Super, who has also previously held senior positions at brands such as American Eagle, Guess, Gap and Old Navy and was named to the 2017 U.S. “Forty Women Over 40 to Watch” list for “revitalizing retail and breaking stereotypes” to take the company into the future. partially untying it from Rihanna’s figure and from the status of a famous brand to turn it into a consolidated reality beyond the “R-factor”. In the coming months, the new CEO plans to expand the physical capabilities of Savage X Fenty (which currently has seven US stores, including Los Angeles, Houston, Las Vegas and Atlanta) to go beyond e-commerce. .