For several months, Hollywood stars have changed the scenery: no longer are they photographed leaving expensive restaurants or exclusive parties, now the coolest place to be photographed by the paparazzi is the supermarket. But not just anyone. It’s called Erewhon, and it’s currently the most famous high-end health food chain in the US, with an audience of very famous clients such as Jake Gyllenhaal, Miley Cyrus, as well as A$AP Rocky and the Bieber family. Dubbed “the holy land of healthy eating” by Vogue magazine, this supermarket chain is more than just a place to buy fruits and vegetables. It is a lifestyle, a show-off accessory and a sign of belonging to the elite of the most beautiful, enviable and privileged residents of Los Angeles. No more expensive watches and clothes: better to wear overalls with a shopping bag (strictly made of biodegradable paper) containing first-choice products with endless benefits and a dizzying price. Some examples? A $13 bottle of water, a $21 superfood smoothie and a deli that looks a lot like a jewelry store, where a full meal can cost around $50: It’s all already viral on TikTok, where the #erewhon search boasts 340 million clicks. However, beyond social media advertising and celebrity endorsements, the supermarket chain’s success can also be attributed to a growing collective interest in healthy living and healthy eating. Especially in the wake of the pandemic, which has helped bring even more attention to the importance of physical and mental well-being, increasing demand for natural products and holistic remedies, including superfoods.
New additives
One of the core characteristics of luxury food (and one of the reasons for Erewhon’s success) is the fortification of commonly used food products with superfood ingredients so that every meal is a perfect combination of flavor and integration. In fact, eating smoothies and salads is the best way to make the integration more enjoyable and, above all, impossible to forget, unlike what usually happens with tablets, sachets, etc. At the moment, the likelihood is that Erewhon will open one or a few establishments in Italy, very small. The good news, however, is that we can start experimenting with this LA-style lifestyle at home, with nutraceutical products designed to transform any meal into a complete meal that takes care of our bodies and skin health. and hair (tastefully). Here are five worth trying, recommended by Esquire.
Probiotic chocolate from Depuravita
Gentlemen, this is not an excuse for a midnight snack: these chocolates are actually good for your health. These are vegan supplements made with Bacillus Coagulans, a strain of clinically proven probiotics, raw cocoa and bergamot essential oil. One dose per day helps restore microbiome balance, reducing bloating, improving digestion and promoting the release of serotonin (happy mood).
Moccha Glow 30 days from Aime
What if taking care of your skin and hair health was as easy and enjoyable as drinking a glass of coffee? Made with hydrolyzed marine collagen, chicory extract and ginseng extract, this powdered supplement delivers the delicious latte taste without the caffeine. In addition to maintaining tissue stability, it has a fundamental function for health and is ideal for the best possible preservation of cartilage, tendons, ligaments and blood vessels.
RINGANACHI x 3 from Ringana
More than espresso, these natural shots with fruity and spicy notes contain bioactive and restorative botanicals that are ideal for combating afternoon fatigue or helping you get through a particularly stressful day. This set of three drinks is perfect to carry with you at all times thanks to its personalized and really cool bag.
Erbamea plant proteins
Stop buying overpriced vegan smoothies: Simply mix two scoops of this hazelnut-flavored protein powder into any beverage (water and plant-based milks also work) to help promote muscle growth and maintenance. In addition to protein, this supplement also contains vitamin B6, which promotes normal energy, protein and glycogen metabolism, as well as the reduction of fatigue and tiredness, as well as inulin, which promotes the balance of intestinal flora.
Foodspring Vegan Clean Protein
Is it too hot to think about protein shakes? Foodspring has you covered: The most famous sports nutrition brand in the country has just released Tropical Mix and Mango & Peach, two super-easy vegan smoothies that you can mix with water to quench your thirst in hot summer climates without giving up on achieving your goals. daily protein goals. Each serving contains 16g of protein (a remarkable amount, especially for a natural vegan protein) and contains no added sugar.