For the first time in Italy, the exclusive event “brutal“. The format that depopulated in Ibiza, with over 50 thousand spectators in the last edition, arrives in the Neapolitan city and announces the first great guest of summer: Maluma.
On stage the Colombian superstar
The Colombian superstar will be the headliner of the exclusive party that will enliven the spaces of the Overseas Exhibition with the best of the Latin scene and international city. In the coming weeks, more artists will be revealed who will complete the line-up of the event, which promises to be one of the must-haves of the 2023 outdoor season.
Social Champion: He has 62 million fans on Instagram
Maluma, born Juan Luis Londoño Arias, is a songwriter And television personality originally from Medellin. She is the most followed Latino male artist on social media, with over 25 million Facebook fans, 8 million Twitter followers, and 62 million Instagram followers. Winner of a Latin Grammy, he has sold over 18 million copies of singles and albums worldwide, establishing himself as one of the leading names in Latin American, reggaeton and urban music. He is the youngest artist to have been simultaneously #1 and #2 on Billboard’s Latin Airplay chart, which has seen him top the charts 21 times.
His YouTube/VEVO channel has totaled more than 9 billion views and has more than 28 million subscribers which earned him a YouTube Diamond Play Button Award.
He has held more than 100 concerts around the world
With the Maluma World Tour he achieved success unmatched by any other Latin artist, with over 1 million tickets sold in 105 concerts around the world.
On September 30, 2022, the new single Junio was released, a song that marks the artist’s return to his urban pop essence and anticipates the next album. The song premiered live on stage at the Billboard Latin Music Awards with a mind-blowing performance. From February 3, 2023, La Formula, the new single in collaboration with Marc Anthony, the greatest salsa artist of all time, is available digitally. The song will be part of Maluma’s upcoming album, which is currently in the works.
Bio of the artist and his great successes
Born in 1994, Maluma became famous in his native country with the singles Farandulera and Obsesión, collected in the album of debut, Magic (2012). In the same year he was nominated for the Latin Grammy Award for “Best New Artist”. Thanks to the songs LaTemperature and Carnaval (2014) he achieved success in the rest of Latin America, confirmed by the songs Borró Cassette, El Perdedor and Sin contrato. In the following years he collaborated with Ricky Martin, Yandel and in Shakira’s hits Chantaje and Clandestino, which allowed him to enter the international charts.
Since signing with Sony Music Latin in 2015, he has released various hit albums: Pretty Boy Dirty Boy (2015), FAME (2018), 11:11 (2019), PAPI JUANCHO (2020) and 7DJ (2021). The Love & Sex Tape is the title of his latest album from last year, produced by The Rude Boyz. In the artwork designed by the famous contemporary artist Joseph Klibansky, Buda, Maluma’s beloved dog, is depicted as his shadow.
He also acted alongside Jennifer Lopez
Among the many collaborations and songs published in recent years: Que Pena con J BalvinQue Chimba and Feel The Beat con i black Eyed PeasMedellín from the fourteenth album of Madonna (Madame X) and the singles Pa’ Ti and Lonely, both in collaboration with Jennifer Lopez. Also with J.Lo, last year he released the song Marry Me (Kat & Bastian Duet), included in the soundtrack of the homonymous film directed by Kat Coiro, which also sees Maluma as an actor alongside Jennifer Lopez and Owen Wilson . With The Weeknd he created the remix of the hit Hawai, while with Adam Levine and The Rudeboyz he released the song Ojalá last summer.
From music to TV
Parallel to the music he embarked on a television career as a coach and judge on The Voice in Mexico and Colombia. Maluma also entered the fashion scene with his provocative, youthful and authentic style, which led Vogue to name him “Menswear Icon in the Making” and “Men’s Fashion Newest Muse” and GQ “Man of the Year”. In 2019, he attended the Met Gala for the first time and was one of the first urban Latin artists of this generation to be invited by Anna Wintour. Maluma is much loved and endorsed by several designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Olivier Rousteing (Balmain), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and many more. He has also taken part in advertising campaigns as the face of international brands Moet Hennessy, Michelob and Adidas. Testimonial of Versace Man, Maluma has been announced as the new BOSS ambassador for the spring/summer 2023 campaign.
Also involved in social work in support of young people at risk
Also active in the social field, he founded El Arte de Los Sueños in Medellín, a foundation that supports young people at risk through art and musical education.
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