Dear reader, I know nothing about sports. I’ve admitted this several times here. But what I do know is that fashion, tennis and fashion are intertwined in many ways, from the clothing of professional players, who often wear jerseys designed by famous brands, which in turn influence fashion trends, attract different public interests, and even They wore shoes that are now tennis shoes that are part of most people’s everyday clothing.
Fashion brands have used the opportunity to collaborate with famous tennis players to launch clothing and footwear collections inspired by their style and personality, which plays a role in both the sports and fashion worlds. Sportswear often uses advanced textile technologies that have influenced the design and manufacture of fashion apparel. Both worlds benefit because by interacting, they influence audiences they didn’t know existed before.
US Open It is one of the most prestigious tennis tournaments in the world and attracts a diverse audience including celebrities, sports fans and fashionistas. This is not only a sporting event, but also a social event. People attending the event are dressed up, which is a fashion display in itself. There are also red carpet events organized in connection with the championship where celebrities show off their best looks.
For the 2023 show, which is currently taking place, fashion brands have decided to fully participate.The 20-year-old Spanish player Carlos Alcaraz become an ambassador louis vuitton brand This summer, the brand launched its Spring/Summer 2024 collection.another player, italian Janick SinnerAs a Gucci ambassador, he wears different outfits and attracts the attention of the audience.
This isn’t Louis Vuitton’s first foray into the sport, but its first with Naomi Osaka. Prada partners with American players for Spring/Summer 2023 collection Riley Opelka as one of his models. It’s worth noting that previous marketing campaigns by these brands have focused on music and movie celebrities, with sports seen as a less important niche.
The global tennis fan base is estimated to be one billion people, which is why the marketing direction has changed. In addition to the new generation of tennis players being younger, more diverse, and more attractive, they are active on social networks and have a special taste in fashion.
Legends such as Venus and Serena WilliamsThey have been facilitators of the synergy between fashion and sport, creating their own labels and wearing them to competitions, but most importantly, using fashion as a tool to get closer and connect with their fans, creating more business opportunities.
not only in court US Openand on the catwalks of Paris and Milan Fashion Weeks, we can also see players establishing a bilateral relationship between fashion and sports.
By: Brenda Jeter
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