Wimbledon 2023: Alcaraz’s win ushered in a new era of tennis in which social media will be a ‘key player’.

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Wimbledon 2023: Alcaraz’s win ushered in a new era of tennis in which social media will be a ‘key player’.

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Wimbledon 2023, tennis’s premier event, ended with a masterful men’s final, and social media didn’t miss a beat.

The global interest in Wimbledon has been highlighted in this latest edition of the tournament. Social media engagement for Wimbledon-related content from brands, publishers and influencers from around the world has reached over 159 million interactions, up 113% since 2022.

By analyzing this data for each country, it can be concluded that the increase in social media interactions is a global phenomenon that spans several countries. The host nation of the UK saw a 170% year-on-year growth, the US reached 8.1 million interactions, and several European countries such as Spain (340%), France (85%) and Italy (58%) saw significant growth in social networks. betrothal. India’s heightened interest in the Tournament came as a pleasant surprise as interactions increased by 362% year-on-year.

The highlight of the Wimbledon Social Media Championship was the men’s singles final. On July 16, 2023, young Spanish tennis player Carlos Alcaraz defeated seven-time Wimbledon champion Serb Novak Djokovic in a memorable final. This epic final resulted in a 144% increase in total social interactions compared to the same male final played in 2022.

Alcaraz not only won the Grand Slam by passing Djokovic, but also surpassed the Serbian player in terms of social engagement. In fact, the 20-year-old Spaniard recorded 13.6 million interactions, 45% more than Djokovic.

The most popular posts about the final, with over 1.6 million and 1.5 million views respectively, depict Carlos Alcaraz as a symbol of a new era of tennis:

Source: Comscore | Sharebalee, Wimbledon content on Facebook, Instagram, Twitter and TikTok on July 16, 2023
*Total number of interactions (i.e. reactions, shares, comments, retweets, likes and likes)

The brands that partner with Alcaraz couldn’t be more proud, and the content from sponsors like Nike and Rolex proves it:

Source: Comscore | Sharebalee, content mentioning “Alcaraz” or “CarlosAlcaraz” on Facebook, Instagram, Twitter and TikTok July 16, 2023

In addition, many celebrities made sure not to miss the tournament’s historic final: Ariana Grande, Andrew Garfield and Tom Hiddleston attended the final, as well as Emma Watson and Brad Pitt, just to name a few. Shakira’s presence at Wimbledon 2023 garnered social media attention, garnering over 1.6 million interactions with a single Instagram post:

Source: Comscore | Sharebalee, Wimbledon content on Facebook, Instagram, Twitter and TikTok, June 26 to July 16, 2023.

*Total number of interactions (i.e. reactions, shares, comments, retweets, likes and likes)

As the final match echoes on the courts of Wimbledon, the 2023 tournament is making tennis history. Indeed, Alcaraz’s explosive victory signaled the dawn of a new era and highlighted the role that social media plays in the world of tennis today. As fans look forward to Wimbledon 2024, it’s clear that the future of tennis is bright, exciting and undeniably social and digital.

“Social media is playing an increasingly important role in bringing audiences, especially young people and beyond, closer to the world of tennis” a comment Fabrizio Angelini, CEO of Sensemakers Comscore Italy. “The rising generation of new champions use different platforms with great naturalness, and at Wimbledon the presence of many film and music celebrities in the stands has heightened the event’s media impact to the fullest for sponsors and advertising investors.”

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